Even if you never got around to crafting a brand, your organization has a voice. It’s speaking loudly, right this moment and around the clock…

So, does your organization’s brand voice reflect your values? 

Does it make connecting with your dream clients and customers the perfectly seamless process it could be? 

Strategic branding has the power to make this happen...

Now is the time to regroup, reassess and strategize. It’s certainly what I’ve been doing behind the scenes.

For nearly two decades, I’ve been part of game-changing work, bolstering the brands and profiles of large corporations, nonprofits, small businesses and much more.

Along the way, I have cultivated a diversity of skills and broke into new sectors and industries — financial services, healthcare, technology, digital, customer experience and more. This tremendous period of growth equipped me for a new challenge. 

During this worldwide period of change and transition, I’ve reflected on what I truly value in the work I do for my clients, so I can serve them best. It includes cultivating an entrepreneurial environment, creative freedom — and constantly growing and learning. 

Throughout my career, I’ve been firmly rooted in helping people share their stories and give unmistakable voices to important subjects… 

Now I’m expanding my consulting practice so I can dedicate even more of my time and expertise to this world-changing work.   

I’ll be focusing my talents and expertise on helping leaders and changemakers like you connect with stakeholders through purposeful communications. 

I’m standing by to help you shine a light on your work in the world in a powerful, memorable way that invites action. Purposeful communication makes people want to raise their hands and become part of what you’re doing.

HOW WE CAN COLLABORATE

I’ll provide you with a holistic, personalized approach to communicating with the ones you need to connect with most.

My full-service consultancy includes strategic communications, brand development and management and public relations. 

If you run your organization as a true changemaker who recognizes the importance of creating authentic relationships to support your work — and you’re ready to grow and exponentially expand your reach — let’s connect.

Leave the communications to me so you can continue your work in the world, confident your brand reflects the very best of what you do.

Your brand’s image is one-of-a-kind, so our work together will be customized for you, too. 

Here are just a few of the many ways my clients and I form successful partnerships as we collaborate:

• Strategizing and planning.

• Writing plans, fact sheets, media releases, talking points and presentations.

• Developing and designing marketing collateral.

• Planning seamless events — virtual, in-person and hybrid

• Pitching media, managing publicity and facilitating media coaching.

• Researching and analyzing your market and competitors.

• Developing your message.

• Launching your brand strategy. (Presentations, talking points and reference materials.)

• Refreshing your communications or creating them from scratch (this can mean your website, intranet, social media assets and printed materials.)

• Social media marketing, management and measurement.

• Engaging bloggers and online influencers on your brand’s behalf.

• Developing your website.

• Creating and managing your blog.

• Overseeing your email content and other online communications.

• And more...

What does your organization need right now? Where are you struggling most when it comes to creating the brand and organization that stands out and connects with your followers? 

How can I help?  

Reach out to me so we can schedule a time to connect about what you’ve been up to in the world, where you’re headed — and how we can put your goals and the spirit of your brand into motion, starting now...

That’s the power of strategic branding and communications. I’m looking forward to collaborating!

Building trust with your stakeholders continues to be the biggest opportunity for your brand in 2018. Declining trust in society’s institutional pillars (media, government, business and NGOs), underscores the vast possibilities available to those who build credible, trustworthy relationships and businesses.  

If you connect with your audiences using authentic, fact-based communications, you’ll continue to stand out.

Research tells us that consumers are craving brands that:

• Connect with them on an emotional and personal level. Be your true self consistently in your communications and messaging. 
   
• Are purpose-driven, but not politically motivated. Your brand is about you and should reflect your core values and purpose. Anchor your decisions and communications in your core values – use them to help guide your business amongst the noisy communication landscape.
   
• Build meaningful communities. Cultivating a loyal audience begins with creating a sense of belonging. Given the fragmentation of our current culture, brands that bring people together and create community will thrive. Social Media Examiner offers four tactical tips for building engaging social communities that can be applied across social platforms.

Trust, authenticity and relationships remain foundational to the success of your brand – continue to cultivate and invest in them.
 

Speaking in front of a large group and representing your business in a high-stakes situation can feel overwhelming. But, delivering an authentic presentation is possible with planning and practice. 

Here's my three essentials:  

1. Plan 

2. Practice 

3. Be personable 

---

1. Plan 

Preparing your remarks is the first step, but also anticipate and plan the details ahead of time. Here’s a few questions to jump start the planning process:

• How will you respond to questions? 
• What is the layout and logistics of the venue?
• What will you wear? 
• How you can leverage your remarks once given?
• How will you share with your network via email or social media? 

2. Practice

It’s the key to giving a polished presentation and reducing anxiety. 

• Practice as if it’s the real thing.
• Time your remarks to ensure they are within the given time frame.
• Rehearse with an audience to become more comfortable and seek feedback.
• Record yourself to review your remarks and body language. 

3. Be personable 

Create a connection with your audience by being yourself. 

• Talk to the audience, as you would to a close friend. Use gestures and words that you typically use in conversation.
• Relate to your audience. Identify what they want to learn from you and consider their concerns, fears and questions. 
• Respond to audience feedback. Be prepared to change the tempo of your speech of cut sections if needed. 

Ready for free tidbits, insights, and reflections that I use with my clients every day to help their brands?  Jump on the list to receive my quarterly newsletter.